Erwin Blumenfeld at Hyères

Erwin Blumenfeld at Hyères

The Photographer's Experimental Films Screen for the First Time at the French Festival

A montage of Erwin Blumenfeld's experimental beauty films premieres on NOWNESS today, having been resurrected from the archives by the late German-born photographer's son Henri to screen at this year's fashion and photography festival Hyères. Part of a retrospective of Blumenfeld's work curated by Michel Mallard and Raphaëlle Stopin, the series of shorts, titled "Beauty in Motion," were shot between 1958 and 1964 and pitched to clients including Estée Lauder and Helena Rubinstein, but deemed too modern by the brands. Originally a Dada artist, Blumenfeld began working for Vogue and Harper’s Bazaar in the late 30s. Utilizing photomontage, solarization and color slides, he merged the cheekiness of Dada with technical innovation, popularizing the aesthetic in glossy magazines. Says Mallard: "His work changed everything, creating a basis for culture today. Blumenfeld wasn’t a fashion photographer, but a photographer full-stop, creating images, trompe-l'œil, games of light." NOWNESS sat down with Mallard and Henri to discuss Blumenfeld's legacy.

article from NOWNESS

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