White by Ghassan Salameh
"I was assigned to Design an installation for a Wedding Venue participating in a Wedding exhibition.
The concept I proposed was an abstraction of three main events related to weddings. The wedding cake, the wedding dress & the champagne bubbles.
The size of the installation had to cover a space of 48 meters, so I thought of using the height dimension to give it another level and edge, which ended up having a height of 17 meters.
The pieces were custom made inflatable tents specifically produced for the installation and assembled on the spot of the exhibition.
The final result was an original installation promoting the Venue with light, cutting edge materials standing out from the usual set designs using heavy, traditional materials and ideas."
Ghassan Salameh
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